About Fonvig Group
An international consulting and technology firm with expertise in digital marketing, media management, and software development.
Leadership
Steffen Fonvig
Steffen Fonvig is a Danish-born entrepreneur and electrician who founded the company at the age of 22. Currently based in Oslo, Norway, he leads all operations and strategic decisions across the group.
Under his leadership, Fonvig Group has grown from a client-services web and marketing agency into an international group with divisions spanning technology, media, and investments.
Company Structure
Fonvig Group AS is the main entity, based in Norway. It owns Norden Media Group ApS in Denmark, and operates Betformatics as its IT development division.
Fonvig Group AS
Norway — Main entity
Norden Media Group ApS
Denmark — Owned by Fonvig Group AS
Brands & Divisions
Betformatics
IT development division specializing in software engineering, data analytics, and platform architecture. Established 2024.
OddsEkspert.dk
Danish sports data platform providing analytics, statistics, and expert insights.
FootyPulse.org
Subscription-based football analytics platform with advanced match data and performance insights.
Luca MedTech
Norwegian health-tech company developing digital tools for diabetes management and CGM data. Founded by Steffen Fonvig.
Norden Media Group
Media portfolio management across Scandinavian markets, operating content-driven digital brands. Owned by Fonvig Group AS.
Our History
Founded as "WHOM," initially a client-services web and marketing agency.
Entered the performance marketing industry, which became a core business pillar.
Relocated headquarters to Oslo, Norway in May.
Acquired OddsEkspert.dk and FootyPulse.org, and launched Betformatics as the IT development division. Established Norden Media Group ApS.
Expanding OddsEkspert into Norwegian and Swedish markets.