Fonvig Group Finalizes Sale of Cash Casino and Its iGaming Media Brands to Norden Media Group

Fonvig Group AS has finalized the sale of its iGaming media brands to Norden Media Group ApS, the Copenhagen-based iGaming media company. The transaction was completed in March 2026 and covers five brands and domains, led by CashCasino.dk, the flagship of Fonvig Group's iGaming activities.

What Is Included

• CashCasino.dk: Danish online casino guide with reviews of operators licensed by Spillemyndigheden, bonus comparisons and responsible gambling resources
• CashCasino.se: the Swedish edition, covering operators licensed by Spelinspektionen
• GreenTables.dk: Danish casino content platform covering table games, strategy guides and operator reviews
• GreenTables.se: the Swedish GreenTables brand and domain
• InplayIntel.com: the InplayIntel brand and domain for live-betting and in-play analytics

Why Norden Media Group

Norden Media Group was founded in Copenhagen in 2024 by Steffen Fonvig and Daniel Nielsen to build and operate media brands in regulated iGaming markets. Bringing the casino brands into Norden Media Group puts them in a company that does nothing else, with one editorial standard and one approach to compliance and responsible gambling.

"Cash Casino has been the flagship of our iGaming work, and Norden Media Group is where it belongs. Norden Media Group is built for exactly this: regulated markets, transparent reviews and a team that does nothing else. Putting the brands together gives them the focus and the scale to keep growing," says Steffen Fonvig, founder and CEO of Fonvig Group and co-founder of Norden Media Group.

The transaction follows Norden Media Group's acquisition of Casinoer.dk earlier in March 2026, one of Denmark's oldest casino guide domains.

What It Means for Readers and Partners

The sites are now operated by Norden Media Group ApS (CVR 45048330), which is the contact for readers and commercial partners from here on.

About Norden Media Group

Norden Media Group is a Danish iGaming media company based in Copenhagen. Its portfolio covers Denmark, Sweden, Norway and the UK, and includes OddsEkspert, Cash Casino, GreenTables and Casinoer.dk. It operates exclusively in regulated markets.

About Fonvig Group

Fonvig Group AS is an Oslo-based group working across consulting, technology, media and investments. Its interests include Norden Media Group in iGaming media, Luca MedTech in health tech, Kleda Gruppen in fashion tech and Tider in SaaS.

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